GM – Marketing & Communications with leading retail org.based in M’bai
Retailing Organisation
Experience:10 – 15 Years
Location:Mumbai
Education:UG – Any Graduate – Any Specialization;PG – MBA/PGDM – Marketing
Industry Type:Retailing
Functional Area:Marketing, Advertising, MR, PR
Job Description
1.Assist Head-Retail Operations to manage mktg responsibilties of all malls .
2.Responsible for all mktg execution & co-ordination of all mktg activities.
3.Conduct market research on mall visitor behaviour & tenant performance.
4.Take strategic brief & create mktg plans for the malls after joint consultation with GMs of each mall.
5.Create mall marketing kits for tenants to gain requisite know-how of the mall & expectations therein.
6.Assist in positioning & creative language for the malls.
7.Recruit & manage all above the line agencies like creative, communication, media & PR.
8.Manage the marketing budgets required to run effective promotions & concepts and engineer savings by acquiring internal & external funding mechanisms.
9.Assist in creating workable mall launch brand campaigns for effective mall positioning & customer advertising.
10.Work closely with event agencies to formulate effective launch plans & sustenance programmes.
11.Prime KRAs would be increasing relevant footfalls into the malls through a variety of promotions, events etc.
12.Create & manage the space on hire inventory in the most cost effective manner.
13.Achieve revenue targets for each mall through space selling, events & promotions, sponsorships & alliances. For this he should be able to guide strategically the income & alliance manager to perform on income parameters.
14.Prepare comprehensive mktg MIS with demographics, footfall analysis, occupancy cost anaylsis & category performance for monthly reporting purpose.
15.Feedback mechanism development on mall performance & assisting the operations in day to day asset enhancement plans
16.Assisting operations in all pre-opening plans & working closely with tenants on their various launch initiatives.
17.Developing joint & cross marketing plans with tenants & outside brands for effective marketing events & promotions at each unit.
Desired Candidate Profile
Graduates/MBAs with 10-15 years relevant experience in marketing of which recent experience must be in retailing organisations.
The position is based in Mumbai and reports to the Head-Retail Operations.
Company Profile
Our clients who are a large, leading, professionally managed, highly respected, very rapidly expanding, retailing organisation – leaders in their field.
Contact Details
Company Name:Retailing Organisation
Executive Name 
rakash Kewalramani
Address
Virani Manzil,
4th road,
Khar (W)
Mumbai – Maharashtra ,India 400052
Email Address:prakash@impsmanagement.com
Telephone:91-22-26040536
Fax:26057528
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